Puma tricks pinball

Sports direct anual CONFERENCE

Working alongside Vision Nine, we were briefed to produce an activation launching Puma’s new ‘Tricks’ football boots at the annual Sports Direct employee conference. We had to create an immersive experience where guests could try on the new boots, and demonstrate Puma’s key commercial football boot proposition for 2016.

We designed and built a human-sized pinball football table, which had reactive LED lighting and sound, alongside live sound effects/commentary, and a number of pinball-style targets and obstacles. Guests had to shoot the ball and hit the targets to score points, which were added up on the leader board. In addition to this we installed a changing room locker area, temporary grass flooring, graphic wrapped walls, full AV and conference area.

From the moment guests entered the PUMA Tricks zone at the conference, they were greeted by the vibrant neon colours, product display and tricks branding. This led guests to the PUMA Tricks Pinball Table and conference area.